An award-nominated Brum-based blogger + lover of chocolate-coated pretzels,
minimalist interiors + RuPaul's Drag Race.

She Said WAT? | SS18

She Said WAT? | SS18

This blog post is a bit longer than usual because I got so excited whilst writing it, so grab a coffee and get comfortable!


Don’t worry, I’m not using ‘wat’ as a cringey nokia-style slang term from ten years ago. This post is actually about a concept that I see as being ten years ahead.

As you probably know by now, I prefer ordering clothes online to in person (in fact, I wrote a post about it that you can check out here) – you’re more likely to find your size; you don’t need to queue at the till for 20 mins; you can leave things in your basket to pick up a couple of hours later; you can see everything in stock, not just what’s been shipped to one store. The list goes on.

As you can imagine, when What’s About Town (WAT) got in touch with me to ask if I’d like to collaborate with them, I was so excited!


The What’s About Town concept is exactly my kind of thing, so I want to explain it to you the way I see it.


When you go online and you’re looking for on trend products (perhaps to update your capsule wardrobe for that season), where do you look?

It’s so time consuming to trawl through pages and pages of your favourite brands’ ‘New In’ section (always sorted by price: low to high) to see if you can find that dress that you saw on instagram, or something leaf print, leopard print, or made of straw (yes, that is an SS18 trend I’m seeing and loving).

What I love about WAT is that they’re more of a platform than a store – they don’t actually have their own products, so they aren’t biased.

What’s About Town curates online products (clothing, beauty and lifestyle) that they know are on trend and in stock by brands across the industry, with products from high street stores right up to designer brands.

It’s completely free to use WAT, too. If you click on an item you see on their site, they link you directly to the store’s page so you can buy it from the brand as normal (just without the endless scrolling).

I thought I’d pick out some of my favourite items that I found out about thanks to WAT for SS18 and wat what I like about each one.* Click on any product name to find out more!

ASOS Straw Metallic Floppy Hat

As I mentioned earlier, I’m loving this straw trend! This hat is perfect for adding a bit of texture and playing around with materials when styling an outfit, as well as avoiding the not-so-ideal sunburnt ears and neck.

Topshop Striped Puff Sleeve Bardot Top

There’s something so elegant about a bardot top, but it can be difficult to find one that has a flattering silhouette too – I really like the cut of this one because it actually outlines your waist! The tortoise shell buttons are a really nice, delicate touch too.

WHISTLES Vive Les Vacances Backpack (THIS ONE’S IN THE SALE!)

As mentioned in this blog post, I’m a huge fan of any Parisian-inspired fashion – WHISTLES is my go-to for my staple wardrobe investments and I think this bag is the perfect addition!

Office Honey Slingback Sandals

I can’t resist a bit of leopard print. Love it or hate it, it’s definitely timeless. I do think, however, that the line between classy leopard print styling and tacky leopard print styling is a fine one; I think these sandals make adding a leopard print edge so effortless.

Bershka Waterfall Trench

As a UK blogger, I do indeed need a jacket in the summer too! This jacket was recently added to my wardrobe and I think it’s one of the best investments I’ve made. Its such good quality and another versatile piece that I can wear with mom jeans and a tshirt to pick up groceries, or with a shirt, cigarette trousers and heels to go to an event!
Hush Banana Leaf Earrings

I think these are my favourite find on WAT so far! I absolutely adore how delicate and light they are, and banana leaves are always a summer staple.

Topshop Bella Straw Tote Bag

The straw trend strikes again. Despite its appearance, this bag is lined and has a draw string so is actually very practical! There are lots of embroidered straw bags available at the moment with big , bold, bright embroideries, tassels and pompoms but I like that Topshop have let the woven bag trend speak for itself with this bag.

Pull & Bear Button Detail Midi Skirt in Stripe

Midi skirts are totally ideal for summer months because they look just as great with vans and a tshirt as they do with heels and a blouse. Pair this with pastels, stripes and a flattering waist tie and I’m sold.
Side note: I don’t appreciate that the only models showing midriff have six packs.

ASOS JANEEN Embroidery Espadrilles

These are so damn cute! Cacti are a classic millenial trend and apparently we’re still loving them! I find espadrilles so practical throughout the summer (particularly if you’re not a feet person).

MANGO Mixed Asymmetric Earrings

The asymmetric trend is one I’m really enjoying – it’s really giving a much more high fashion inspired edge to highstreet shops (at highstreet prices- woo!). They add such a delicate and subtle twist to a muted outfit, which is so convenient if you feel like you need to add something to your look but you can’t quite work out what.

Missoma x Lucy Williams Collection

This collection ain’t cheap, honey. But I want one of everything! Lucy Williams’ collaboration with Missoma has created pieces I can wear with literally any outfit. The designs really stand out against a lot of other quality jewellery stores in terms of both their inspiration and structure. If you haven’t already, you should definitely check out the rest of Missoma’s store because their jewellery is so, so beautiful!

So, if you’re like me and love the effortlessness of online shopping, you’re going to love What’s About Town as much as I do – if your style is like mine, don’t forget to follow me over there @lifeaftercoffeeblog if you decide to make an account!


*I receive a teeny tiny commission from any purchases made through this post.
featured gif:
gifs: Laura Salaberry
photos: stores’ own websites,


  1. June 18, 2018 / 6:22 AM

    Ugh I just fell in love with the bershka mac and the straw bag. Also love the jewellery. Lovely post! Now I must go shopping 🤣

    • June 18, 2018 / 7:40 AM

      Aww I have the Bershka mac and it’s one of my favourite ever purchases- it’s so soft and versatile and it’s such good quality! X

    • June 11, 2018 / 3:49 PM

      Agreed- so flattering and such a beautiful twist on the usual bardot silhouette!

      • June 11, 2018 / 4:10 PM

        Yesss, I love the Bardot style <3 🙂

    • June 11, 2018 / 10:46 AM

      Hey Rae, thank you so much- I’m so glad you’re enjoying my blog! X

  2. June 10, 2018 / 10:59 PM

    All of these products look stunning, so perfect for summer!!

    • June 11, 2018 / 10:45 AM

      Hey Cass, thank you so much- I’m so glad you like them! Let me know which products you like for this season on What’s About Town!

  3. June 10, 2018 / 7:59 PM

    Hi, I really enjoyed reading your post with all the nice pictures in it! The items you chose to share are super beautiful and also quite versatile, which is great if you are trying to live a bit more conscientious and minimalist!

    • June 10, 2018 / 9:22 PM

      Aww thank you Jessica! I’m so glad you like the post 🙂

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