This blog post is a bit longer than usual because I got so excited whilst writing it, so grab a coffee and get comfortable!
Don’t worry, I’m not using ‘wat’ as a cringey nokia-style slang term from ten years ago. This post is actually about a concept that I see as being ten years ahead.
As you probably know by now, I prefer ordering clothes online to in person (in fact, I wrote a post about it that you can check out here) – you’re more likely to find your size; you don’t need to queue at the till for 20 mins; you can leave things in your basket to pick up a couple of hours later; you can see everything in stock, not just what’s been shipped to one store. The list goes on.
As you can imagine, when What’s About Town (WAT) got in touch with me to ask if I’d like to collaborate with them, I was so excited!
The What’s About Town concept is exactly my kind of thing, so I want to explain it to you the way I see it.
When you go online and you’re looking for on trend products (perhaps to update your capsule wardrobe for that season), where do you look?
It’s so time consuming to trawl through pages and pages of your favourite brands’ ‘New In’ section (always sorted by price: low to high) to see if you can find that dress that you saw on instagram, or something leaf print, leopard print, or made of straw (yes, that is an SS18 trend I’m seeing and loving).
What I love about WAT is that they’re more of a platform than a store – they don’t actually have their own products, so they aren’t biased.
What’s About Town curates online products (clothing, beauty and lifestyle) that they know are on trend and in stock by brands across the industry, with products from high street stores right up to designer brands.
It’s completely free to use WAT, too. If you click on an item you see on their site, they link you directly to the store’s page so you can buy it from the brand as normal (just without the endless scrolling).
I thought I’d pick out some of my favourite items that I found out about thanks to WAT for SS18 and
wat what I like about each one.* Click on any product name to find out more!
As I mentioned earlier, I’m loving this straw trend! This hat is perfect for adding a bit of texture and playing around with materials when styling an outfit, as well as avoiding the not-so-ideal sunburnt ears and neck.
There’s something so elegant about a bardot top, but it can be difficult to find one that has a flattering silhouette too – I really like the cut of this one because it actually outlines your waist! The tortoise shell buttons are a really nice, delicate touch too.
WHISTLES Vive Les Vacances Backpack (THIS ONE’S IN THE SALE!)
As mentioned in this blog post, I’m a huge fan of any Parisian-inspired fashion – WHISTLES is my go-to for my staple wardrobe investments and I think this bag is the perfect addition!
I can’t resist a bit of leopard print. Love it or hate it, it’s definitely timeless. I do think, however, that the line between classy leopard print styling and tacky leopard print styling is a fine one; I think these sandals make adding a leopard print edge so effortless.
As a UK blogger, I do indeed need a jacket in the summer too! This jacket was recently added to my wardrobe and I think it’s one of the best investments I’ve made. Its such good quality and another versatile piece that I can wear with mom jeans and a tshirt to pick up groceries, or with a shirt, cigarette trousers and heels to go to an event!
I think these are my favourite find on WAT so far! I absolutely adore how delicate and light they are, and banana leaves are always a summer staple.
The straw trend strikes again. Despite its appearance, this bag is lined and has a draw string so is actually very practical! There are lots of embroidered straw bags available at the moment with big , bold, bright embroideries, tassels and pompoms but I like that Topshop have let the woven bag trend speak for itself with this bag.
Midi skirts are totally ideal for summer months because they look just as great with vans and a tshirt as they do with heels and a blouse. Pair this with pastels, stripes and a flattering waist tie and I’m sold.
Side note: I don’t appreciate that the only models showing midriff have six packs.
These are so damn cute! Cacti are a classic millenial trend and apparently we’re still loving them! I find espadrilles so practical throughout the summer (particularly if you’re not a feet person).
The asymmetric trend is one I’m really enjoying – it’s really giving a much more high fashion inspired edge to highstreet shops (at highstreet prices- woo!). They add such a delicate and subtle twist to a muted outfit, which is so convenient if you feel like you need to add something to your look but you can’t quite work out what.
This collection ain’t cheap, honey. But I want one of everything! Lucy Williams’ collaboration with Missoma has created pieces I can wear with literally any outfit. The designs really stand out against a lot of other quality jewellery stores in terms of both their inspiration and structure. If you haven’t already, you should definitely check out the rest of Missoma’s store because their jewellery is so, so beautiful!
So, if you’re like me and love the effortlessness of online shopping, you’re going to love What’s About Town as much as I do – if your style is like mine, don’t forget to follow me over there @lifeaftercoffeeblog if you decide to make an account!